Brochure - Studebaker and Erskine Motor Cars - President - Commander - Dictator - Six - 1928

The 1928 brochure for Studebaker and Erskine motor cars showcases a significant period in American automotive history when these marques represented quality and innovation. Studebaker, originally a wagon manufacturer, transitioned to automobile production in the early 20th century and became known for durable, stylish vehicles. The inclusion of models like the President, Commander, Dictator, and Six reflects the brand's diverse offerings ranging from luxury to more affordable cars. The President was typically the high-end luxury automobile, the Commander a mid-tier family car, the Dictator a well-regarded model known for its reliability, and the Six indicating a six-cylinder engine variant. Brochures from this era not only advertised the vehicles but also served as collectible items capturing automotive design trends, marketing language, and technological advancements of the late 1920s before the Great Depression impacted the industry.