Takara Tomy - Doll My Melody x Licca - 2020+ - Japan
Takara Tomy, a prominent Japanese toy company, has released various dolls combining popular franchises, such as My Melody and Licca-chan. My Melody is a beloved Sanrio character known for her cute rabbit design, while Licca is akin to Japan’s answer to Barbie, a fashion doll adored since the 1960s. Collaborations like the My Melody x Licca doll blend these iconic characters, appealing to collectors of both fashion dolls and kawaii culture items. Since 2020, such dolls reflect a trend of cross-branding in Japan’s toy market, creating unique figures that blend the charm of Sanrio’s characters with the style and poseability that Licca dolls provide.
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