Michelin Bibendum – Pneu Vélo Fietsbanden – Emaille Reclamebord - Enamel sign - Enamel

The Michelin Bibendum enamel sign advertising bicycle tires ('Pneu Vélo Fietsbanden') exemplifies traditional promotional materials from one of the most recognized tire brands globally. Bibendum, Michelin’s mascot, has been a marketing icon since its creation over a century ago. Enamel signs like this were widely used to promote products with durability and vibrant colors preserved against weathering. Featuring multilingual text highlights the brand’s European market reach. Such signs are valuable collector’s items, reflecting both historic advertising techniques and the evolution of tire manufacturing, especially for bicycles, a significant mode of transport alongside motor vehicles.