Michelin ‘Le Coup de la Semelle’ – geëmailleerd reclamebord met Bibendum - Enamel sign - Enamel

The Michelin ‘Le Coup de la Semelle’ enamel advertising sign features the iconic Bibendum mascot, widely known as the Michelin Man. Bibendum has been a central figure in Michelin’s advertising since its creation in 1898, symbolizing tire quality and safety. Enamel signs like this one, produced primarily in the early to mid-20th century, are collectible items appreciated for their vibrant colors and durable craftsmanship. These signs were commonly displayed in garages, fuel stations, and tire shops, helping to promote Michelin products through eye-catching visuals. The phrase ‘Le Coup de la Semelle’ refers to a specific advertising campaign, adding historical marketing value to the sign.